ABOUT GMF3
GMF3 is a forum for those who sell to the grocery and food service trade. Our focus is on growers but anyone can attend. The objective is to help you think "beyond the farmers market".
PROGRAM DESCRIPTION
You grow a great product, but can’t seem sell beyond your local market. You know that going from selling locally to regionally to nationally to internationally is a big step. But you don’t know how to do it. That’s where we come in! In two plus days we'll expose you to the tools and techniques that enables suppliers to successfully sell to the grocery and food service trade. We’ll provide an overview of the industry and discuss: Targeting your customer; identifying and selling your strengths; preparing for a sales call; making the sales call; working collaboratively with fellow growers to penetrate the market, and building a plan that is financially successful. At the conclusion of our forum, you should be more confident in defining how you can build your sales base.
AT THE END OF THIS PROGRAM YOU WILL PREPARED TO:
-Define which customers to target
-Develop an effective sales presentation
-Assess what commitments to make.
-Assess what commitments not to make!
-Define your logistics capabilities
-Match your production capabilities to your market needs
-Estimate your profit
YOU SHOULD ATTEND THIS PROGRAM IF YOU ARE GROWER, MANUFACTURER, OR SUPPLIER WHO WANTS TO SELL BEYOND THE FARMER'S MARKET
WHO SHOULD ATTEND? ANYONE WHO:
-Makes sales calls on customers
-Determines how the goods are going to get to the customer
-Builds "go-to-market" plans and strategies
-Matches sales needs to production capabilities
